Seoul 2 Soul in Richmond, Virginia, is the food truck dream of Sim Wimbush. Its mission is to provide people with the best of both worlds by blending South Korean flavors with American Soul food classics. Before starting its operation in 2019, I had the task of designing a logo that evoked the essence of Seoul 2 Soul’s culinary fusion. Once the logo was done, I designed a mini menu that highlighted the food truck’s main dishes.